Ongo: This visual identity was originally designed for a minimalist sportswear brand, but its versatility makes it easily adaptable to other areas related to wellness, design, or contemporary fashion. The system blends a warm neutral palette, curved shapes, and a custom geometric typeface, resulting in an organic, soft, and functional aesthetic. Every element is crafted to convey calm, movement, and a thoughtful attention to detail — whether in graphic pieces, physical products, or digital environments.